Skillful nonprofit marketing can put pressure on opinion leaders, politicians, and ordinary people to create social and political changes addressing the nonprofit's causes. Most nonprofits need people to take action or participate in initiatives, as well as donate. ![]() This increases the relationships that the nonprofit can draw on for fundraising initiatives and helps provide recurring donations. Nonprofit marketing should be used to encourage long-term membership. Encouraging memberships and recurring donations. ![]() Fundraising is an essential function of nonprofit marketing, and it can take the form of encouraging general donations or promoting specific fundraising events or campaigns. Nonprofits rely on donations in order to pursue their charitable initiatives. ![]() Donors, volunteers, and groups the nonprofit works with need to know about the work the organization is doing. Like any business brand, a nonprofit must make its audience aware of the organization and the causes it supports.
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